Why Children in Care?

There are over 107,000 children in care across the UK. One child moves every 15 minutes, most with their belongings in black plastic bin bags. Reinforcing their sense of worthlessness.

Because no child should carry their life in a bin bag.

When you choose Madlug, you give dignity to a child in care. For every bag purchased, a pack-away travel bag goes to a child in care.

Buy One, Wear One, Help One

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Madlug
Movement

Madlug was founded in 2015 by Dave Linton. He was heartbroken when he learned that most children in care have their belongings moved in a bin bag.

In that moment, Dave set out to do something about it and came up with our ‘Buy one, Wear one, Help one’ approach. With every bag purchased, a pack-away travel bag goes to a child in care.

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Buy One,
Wear One,
Help One

Buy one now, so you can stop children having their belongings moved in bin bags. Wear one and feel great knowing that you have Helped one by giving dignity to a child in care.

“My Madlug for commuting, because I choose to support children in care”

Join the movement