The Madlug movement started with one product: the Classic Backpack. It continues to be one of our best-loved and versatile bags, perfect for everything from school and college, to shopping and travelling. The bag’s spacious 20 litre capacity provides more than enough room for your belongings, with an additional front pocket allowing for easy organisation. Take your pick of 14 vibrant colours and stand out as someone who cares about making a positive social impact.
Make A Difference: with every bag purchased, a pack-away travel bag is given to a child in the care system
- Product Info
- Delivery / Returns
- Our Mission Video
- Social Impact
One size fits all.
Capacity: 20 litres.
600D Durable Fabric.
Zippered pocket for essentials.
Iconic printed logo.
Paracord zip pulls.
FREE UK Delivery (over £50)
Standard Shipping (5-7 business days after dispatch)
Royal Mail 1st Class: £4.99
(1-3 business days after dispatch)
Royal Mail 1st Class Signed For: £5.99
(1-3 business days after dispatch)
DHL Express (UK) also available.
We ship to Republic of Ireland, Europe, and the Rest of the World. Find out full delivery and returns information.
Do your products come with a warranty?
All our bags, apparel, accessories and merchandise come with a one-year warranty.
What is covered under warranty?
This warranty covers only manufacturing defects and does not cover any damage caused by misuse (such as transportation of unusual items), neglect, accidents, abrasion, exposure to extreme temperatures, solvents, acids, water, normal wear and tear or transport damage (by airlines, for example).
Incidental and consequential damages are not covered by this warranty, nor are labor charges or damages attributable to work performed by anyone other than Madlug.
Any repair or replacement, covered by our warranty, will be at our expense, including any costs required to return the repaired or replacement Product back to you. If the Product needs replacing but is no longer available, we will substitute your original Product for a comparable Madlug Product.
How do I file a warranty claim?
If you wish to file a warranty claim please get in touch with us at firstname.lastname@example.org and include a copy of your proof of purchase in the email, the name of the product and a description of the problem. At Madlug, we throughly check our backpacks to ensure they meet our high standards. If however, a problem does occur that is caused by a manufacturing defect in the material, or the workmanship, we will in our discretion, fix or replace the product in accordance with the warranty terms and conditions.
How many bags have been donated?
To date over 64,000 bags have been donated with a further 10,000 bags in production and they will be fully distributed throughout 2023.
What bag do the children get?
The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity.
How do you give the donated bags?
In 2022 alone, we donated over 12,000 pack-away travel bags across the UK and Ireland. These go to social workers in local authorities and foster carers, as well as directly to young people and their families.
How do you decide where the bags go?
Bags are donated at our own discretion according to where there is a need for them. We partner with various local authorities largely across the UK and Ireland, seeking out new partnerships through word of mouth.
100% Committed to our cause.
We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.
Read more on our social impact here
- AAAnnar Abdulkarim A.Verified BuyerReviewingBlack BackpackI recommend this productProduct Standouts Great Cause, Great Colours, Good Storage Size, Versatile, Easily AdjustableRated 5 stars22 hours agoBackpack
My grandsons love these. Its the only bag they use.
- NCNICOLA C.Verified BuyerReviewingHorrid Henry Red BackpackI recommend this productRated 5 stars1 week agoGreat purchase
Very happy with backpack - it’s for my 11 yr old nephew who is non verbal autistic with learning difficulties and who loves horrid Henry - tks so much
- EHed H.Verified BuyerReviewingForest Green BackpackI recommend this productProduct Standouts High Quality , Great Cause, Good Storage SizeRated 5 stars2 weeks agoBag
- SWSarah W.Verified BuyerReviewingNavy Blue BackpackI recommend this productProduct Standouts High Quality , Great Cause, Good Storage Size, Great Colours, Easily AdjustableRated 5 stars2 weeks agoPerfect for school
Bought as a new bag for my son for high school. Sturdy and well made, will hopefully last him
- LDLinda D.Verified BuyerReviewingGreen BackpackI recommend this productProduct Standouts Great Colours, High Quality , Great Cause, Good Storage Size, FunctionalityRated 5 stars2 weeks agoGorgeous green
Perfect for purpose