{"title":"Primary School Bags","description":"\u003cp\u003eShop our primary school bags — fun, durable, and perfectly sized for younger pupils. Available in bold Madlug colours, they're built to handle everything from packed lunches to PE kits.\u003c\/p\u003e","products":[{"product_id":"classic-navy-backpack","title":"Navy Classic Backpack","description":"\u003cp\u003eA durable 20L backpack that does the basics brilliantly. Water-resistant and roomy enough for a ringbinder, it features padded straps, quality zips, and a front pocket that keeps smaller items organised and within easy reach, ideal for school, university, or daily use. \u003c\/p\u003e\n\u003cp\u003eParacord zip pulls offer quick access, and the spacious main compartment fits lunch, books and more. Built from tough 600D fabric, it’s designed to handle daily wear. With a classic shape and 14 bold colours to choose from, the Classic Backpack combines function, comfort and everyday style.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":5822970134557,"sku":"CBP11","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Classic_Navy_Front_d5e4abe8-eb7d-407c-98c7-c412c3bd6801.jpg?v=1738070269"},{"product_id":"classic-black-backpack","title":"Black Classic Backpack","description":"\u003cp\u003eA durable 20L backpack that does the basics brilliantly. Water-resistant and roomy enough for a ringbinder, it features padded straps, quality zips, and a front pocket that keeps smaller items organised and within easy reach, ideal for school, university, or daily use. \u003c\/p\u003e\n\u003cp\u003eParacord zip pulls offer quick access, and the spacious main compartment fits lunch, books and more. Built from tough 600D fabric, it’s designed to handle daily wear. With a classic shape and 14 bold colours to choose from, the Classic Backpack combines function, comfort and everyday style.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":12969973842014,"sku":"CBP02","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/products\/ClassicBackpack_Black_Front_a01d526e-b7f0-4c4d-9e09-e1c6fc70eaeb.jpg?v=1664197924"},{"product_id":"classic-blue-backpack","title":"Blue Classic Backpack","description":"\u003cp\u003eA durable 20L backpack that does the basics brilliantly. Water-resistant and roomy enough for a ringbinder, it features padded straps, quality zips, and a front pocket that keeps smaller items organised and within easy reach, ideal for school, university, or daily use. \u003c\/p\u003e\n\u003cp\u003eParacord zip pulls offer quick access, and the spacious main compartment fits lunch, books and more. Built from tough 600D fabric, it’s designed to handle daily wear. With a classic shape and 14 bold colours to choose from, the Classic Backpack combines function, comfort and everyday style.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":5822942904349,"sku":"CBP04","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Classic_RoyalBlue_Front_9a3c470f-52cd-422e-ac57-7139fd0a0ce7.jpg?v=1738070557"},{"product_id":"forest-green-backpack","title":"Forest Green Classic Backpack","description":"\u003cp\u003eA durable 20L backpack that does the basics brilliantly. Water-resistant and roomy enough for a ringbinder, it features padded straps, quality zips, and a front pocket that keeps smaller items organised and within easy reach, ideal for school, university, or daily use. \u003c\/p\u003e\n\u003cp\u003eParacord zip pulls offer quick access, and the spacious main compartment fits lunch, books and more. Built from tough 600D fabric, it’s designed to handle daily wear. With a classic shape and 14 bold colours to choose from, the Classic Backpack combines function, comfort and everyday style.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":12969979379806,"sku":"CBP05","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/ClassicBackpack_ForestGreen_Front_81d8e46b-aedc-415c-adbb-f265c76cdd48.jpg?v=1737470026"},{"product_id":"burgundy-backpack","title":"Burgundy Classic Backpack","description":"\u003cp\u003eA durable 20L backpack that does the basics brilliantly. Water-resistant and roomy enough for a ringbinder, it features padded straps, quality zips, and a front pocket that keeps smaller items organised and within easy reach, ideal for school, university, or daily use. \u003c\/p\u003e\n\u003cp\u003eParacord zip pulls offer quick access, and the spacious main compartment fits lunch, books and more. Built from tough 600D fabric, it’s designed to handle daily wear. With a classic shape and 14 bold colours to choose from, the Classic Backpack combines function, comfort and everyday style.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":12968970813534,"sku":"CBP03","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Classic_Marroon_Front_fb0807c0-d977-4eb6-a6e8-8363feb89523.jpg?v=1731702621"},{"product_id":"airforce-blue-roll-top-backpack","title":"Airforce Blue Roll-Top","description":"\u003cp\u003eThis lightweight, versatile backpack offers just the right amount of space and structure for everyday essentials. Its 16L capacity and padded straps make it ideal for carrying essentials on your commute, walk or weekend trip. A front zip pocket keeps everything organised and easily accessible.\u003c\/p\u003e\n\u003cp\u003eInside is an internal organiser and zipped pocket for valuables. The clip-fastened roll-top allows flexible storage, and carry handles give you more ways to move. Built with 300D fabric and featuring a padded back panel for added comfort, the Classic Roll-Top is a compact all-rounder for everyday travel. Available in six colours.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":27875608821854,"sku":"RTBP01","price":33.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Roll-Top_AirForceBlue_Front_54c48c9a-9338-4e40-a146-5ee0f7925b1e.jpg?v=1731702508"},{"product_id":"burgundy-roll-top-daypack","title":"Burgundy Roll-Top","description":"\u003cp\u003eThis lightweight, versatile backpack offers just the right amount of space and structure for everyday essentials. Its 16L capacity and padded straps make it ideal for carrying essentials on your commute, walk or weekend trip. A front zip pocket keeps everything organised and easily accessible.\u003c\/p\u003e\n\u003cp\u003eInside is an internal organiser and zipped pocket for valuables. The clip-fastened roll-top allows flexible storage, and carry handles give you more ways to move. Built with 300D fabric and featuring a padded back panel for added comfort, the Classic Roll-Top is a compact all-rounder for everyday travel. Available in six colours.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":27888486449246,"sku":"RTBP03","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Roll-TopBackpack_Burgundy_Front_4774e251-d957-47d4-a68c-5c2a0ac8ef97.jpg?v=1731702640"},{"product_id":"black-roll-top-daypack","title":"Black Roll-Top","description":"\u003cp\u003eThis lightweight, versatile backpack offers just the right amount of space and structure for everyday essentials. Its 16L capacity and padded straps make it ideal for carrying essentials on your commute, walk or weekend trip. A front zip pocket keeps everything organised and easily accessible.\u003c\/p\u003e\n\u003cp\u003eInside is an internal organiser and zipped pocket for valuables. The clip-fastened roll-top allows flexible storage, and carry handles give you more ways to move. Built with 300D fabric and featuring a padded back panel for added comfort, the Classic Roll-Top is a compact all-rounder for everyday travel. Available in six colours.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":27888489791582,"sku":"RTBP02","price":33.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Roll-TopBackpack_Black_Front_28fae2f7-1486-43a1-915e-f073828dd164.jpg?v=1737120895"},{"product_id":"mustard-roll-top-backpack","title":"Mustard Roll-Top","description":"\u003cp\u003eThis lightweight, versatile backpack offers just the right amount of space and structure for everyday essentials. Its 16L capacity and padded straps make it ideal for carrying essentials on your commute, walk or weekend trip. A front zip pocket keeps everything organised and easily accessible.\u003c\/p\u003e\n\u003cp\u003eInside is an internal organiser and zipped pocket for valuables. The clip-fastened roll-top allows flexible storage, and carry handles give you more ways to move. Built with 300D fabric and featuring a padded back panel for added comfort, the Classic Roll-Top is a compact all-rounder for everyday travel. Available in six colours.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":27888492511326,"sku":"RTBP05","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Roll-TopBackpack_Mustard_Front_ef6c8606-3ea4-41da-b5cb-57a2f3161fcb.jpg?v=1731709923"},{"product_id":"airforce-blue-backpack-1","title":"Airforce Blue Classic Backpack","description":"\u003cp\u003eA durable 20L backpack that does the basics brilliantly. Water-resistant and roomy enough for a ringbinder, it features padded straps, quality zips, and a front pocket that keeps smaller items organised and within easy reach, ideal for school, university, or daily use. \u003c\/p\u003e\n\u003cp\u003eParacord zip pulls offer quick access, and the spacious main compartment fits lunch, books and more. Built from tough 600D fabric, it’s designed to handle daily wear. With a classic shape and 14 bold colours to choose from, the Classic Backpack combines function, comfort and everyday style.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":29370901397598,"sku":"CBP01","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/ClassicBackpack_AirForceBlue_Front_664138f1-9ed5-452f-a55e-d90748dcbecd.jpg?v=1735040335"},{"product_id":"olive-green-classic-backpack","title":"Olive Classic Backpack","description":"\u003cp\u003eA durable 20L backpack that does the basics brilliantly. Water-resistant and roomy enough for a ringbinder, it features padded straps, quality zips, and a front pocket that keeps smaller items organised and within easy reach, ideal for school, university, or daily use.\u003c\/p\u003e\n\u003cp\u003eParacord zip pulls offer quick access, and the spacious main compartment fits lunch, books and more. Built from tough 600D fabric, it’s designed to handle daily wear. With a classic shape and 14 bold colours to choose from, the Classic Backpack combines function, comfort and everyday style.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":39310338719838,"sku":"CBP19","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Classic_OliveGreen_Front_64e1ed03-2b33-4084-9ef5-50810013e41b.jpg?v=1731709667"},{"product_id":"sage-mini-roll-top","title":"Sage Mini Roll-Top","description":"\u003cp class=\"p1\"\u003eLightweight and compact, this downsized version of our Roll-Top Backpack has the same roll-top and clip closure in a smaller 9-litre size. Multiple compartments, including a zippered front pocket with organiser section and an internal zipped pocket, make it practical for daily essentials.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAn external bottle pocket allows for easy access on the go, while a padded back panel makes it comfortable to carry all day. Strong webbing carry handles and fully adjustable shoulder straps provide versatile carry options. Made from 100% recycled 300D durable fabric, the Mini Roll-Top is printed with the iconic Madlug logo.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":39683115024478,"sku":"RTM01","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/MiniRollTop_MintGreen_Front_ad490705-c7af-4e6b-9cf6-eb3ddc5fef20.jpg?v=1731709851"},{"product_id":"black-mini-roll-top","title":"Black Mini Roll-Top","description":"\u003cp class=\"p1\"\u003eLightweight and compact, this downsized version of our Roll-Top Backpack has the same roll-top and clip closure in a smaller 9-litre size. Multiple compartments, including a zippered front pocket with organiser section and an internal zipped pocket, make it practical for daily essentials.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAn external bottle pocket allows for easy access on the go, while a padded back panel makes it comfortable to carry all day. Strong webbing carry handles and fully adjustable shoulder straps provide versatile carry options. Made from 100% recycled 300D durable fabric, the Mini Roll-Top is printed with the iconic Madlug logo.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":40360784298078,"sku":"RTM02","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/MiniRollTop_Black_Front_62d3eb63-2b41-432f-b9fa-aa834e754e46.jpg?v=1731702807"},{"product_id":"mustard-mini-roll-top","title":"Mustard Mini Roll-Top","description":"\u003cp class=\"p1\"\u003eLightweight and compact, this downsized version of our Roll-Top Backpack has the same roll-top and clip closure in a smaller 9-litre size. Multiple compartments, including a zippered front pocket with organiser section and an internal zipped pocket, make it practical for daily essentials.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAn external bottle pocket allows for easy access on the go, while a padded back panel makes it comfortable to carry all day. Strong webbing carry handles and fully adjustable shoulder straps provide versatile carry options. Made from 100% recycled 300D durable fabric, the Mini Roll-Top is printed with the iconic Madlug logo.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":40360799961182,"sku":"RTM03","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/MiniRollTop_Mustard_Front_c38d70ec-cd9a-46d7-ae0b-45f81b9312f2.jpg?v=1731709503"},{"product_id":"blush-premium-backpack","title":"Blush Premium 14L Backpack","description":"\u003cp class=\"p1\"\u003eCombining style and functionality, this 14-litre bag is ideal for any adventure or commute. Padded shoulder straps and a cushioned back panel provide support and comfort, while multiple compartments keep everything organised.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Premium Backpack features a zippered main section, internal slip pocket, front and rear zipped areas, and side pockets, ensuring your daily essentials are always within easy reach. Made from recycled polyester, this bag is durable and built to last. A grab handle makes it easy to lift, and its compact shape fits neatly under seats or in overhead storage. Available in three colours: Blush, Sage, Stone and leopard print.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":55168419529080,"sku":"PBK14L03","price":43.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/PremiumBackpack_Blush_Front.jpg?v=1752131628"},{"product_id":"stone-premium-backpack","title":"Stone Premium 14L Backpack","description":"\u003cp class=\"p1\"\u003eCombining style and functionality, this 14-litre bag is ideal for any adventure or commute. Padded shoulder straps and a cushioned back panel provide support and comfort, while multiple compartments keep everything organised.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Premium Backpack features a zippered main section, internal slip pocket, front and rear zipped areas, and side pockets, ensuring your daily essentials are always within easy reach. Made from recycled polyester, this bag is durable and built to last. A grab handle makes it easy to lift, and its compact shape fits neatly under seats or in overhead storage. Available in three colours: Blush, Sage, and Stone.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":55168419987832,"sku":"PBK14L01","price":43.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/PremiumBackpack_Beige_Front.jpg?v=1752131665"},{"product_id":"sage-premium-backpack","title":"Sage Premium 14L Backpack","description":"\u003cp\u003eThe Sage Premium Backpack combines style and durability, designed to support your daily adventures. Crafted with high-quality materials, it offers ample space and organised compartments to keep your essentials secure and accessible. Comfortable to carry and built to last, this backpack is your reliable companion for work, travel, or leisure.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":55171564011896,"sku":"PBK14L02","price":43.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/PremiumBackpack_Sage_Front.jpg?v=1752158183"},{"product_id":"caramel-classic-backpack","title":"Caramel Classic Backpack","description":"\u003cp\u003eA durable 20L backpack that does the basics brilliantly. Water-resistant and roomy enough for a ringbinder, it features padded straps, quality zips, and a front pocket that keeps smaller items organised and within easy reach, ideal for school, university, or daily use.\u003c\/p\u003e\n\u003cp\u003eParacord zip pulls offer quick access, and the spacious main compartment fits lunch, books and more. Built from tough 600D fabric, it’s designed to handle daily wear. With a classic shape and 14 bold colours to choose from, the Classic Backpack combines function, comfort and everyday style.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":55284004651384,"sku":"CBP20","price":31.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/Classic_Caramel_Front.jpg?v=1760017428"},{"product_id":"leopard-print-backpack","title":"Leopard Premium 14L Backpack","description":"\u003cp class=\"p1\"\u003eCombining style and functionality, this 14-litre bag is ideal for any adventure or commute. Padded shoulder straps and a cushioned back panel provide support and comfort, while multiple compartments keep everything organised.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Premium Backpack features a zippered main section, internal slip pocket, front and rear zipped areas, and side pockets, ensuring your daily essentials are always within easy reach. Made from recycled polyester, this bag is durable and built to last. A grab handle makes it easy to lift, and its compact shape fits neatly under seats or in overhead storage. Available in three colours: Blush, Sage, Stone and Leopard Print.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":55510277325176,"sku":"LPBP01","price":43.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/LeopardPrintBackpack_Front_1.jpg?v=1774906047"},{"product_id":"green-little-madlugger-backpack","title":"Green Little Madlugger","description":"\u003cp class=\"p1\"\u003eA toddler backpack made for everyday adventures. With contrast colour styling, elasticated side pockets, and a fold-over flap with adjustable buckle and drawstring closure, it keeps their snacks, toys, and other essentials secure on the move.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSized for smaller shoulders, the Little Madlugger features adjustable straps and a grab handle. Lightweight yet hard-wearing, it\u003cspan class=\"s1\"\u003e’\u003c\/span\u003es built for park trips, nursery days, and everything in between. Available in Blue, Blush, and Sage, this bag is finished with a premium woven brand label and is made from 100% GRS Certified Recycled 900D polyester.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":55511406248312,"sku":"LML01","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/LittleMadlugger_Sage_FRONT_1.jpg?v=1774728105"},{"product_id":"blue-little-madlugger-backpack","title":"Blue Little Madlugger","description":"\u003cp class=\"p1\"\u003eA toddler backpack made for everyday adventures. With contrast colour styling, elasticated side pockets, and a fold-over flap with adjustable buckle and drawstring closure, it keeps their snacks, toys, and other essentials secure on the move.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSized for smaller shoulders, the Little Madlugger features adjustable straps and a grab handle. Lightweight yet hard-wearing, it\u003cspan class=\"s1\"\u003e’\u003c\/span\u003es built for park trips, nursery days, and everything in between. Available in Blue, Blush, and Sage, this bag is finished with a premium woven brand label and is made from 100% GRS Certified Recycled 900D polyester.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":55511406739832,"sku":"LML02","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/LittleMadlugger_Blue_Front_1.jpg?v=1774728039"},{"product_id":"rose-little-madlugger-backpack","title":"Rose Little Madlugger","description":"\u003cp class=\"p1\"\u003eA toddler backpack made for everyday adventures. With contrast colour styling, elasticated side pockets, and a fold-over flap with adjustable buckle and drawstring closure, it keeps their snacks, toys, and other essentials secure on the move.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSized for smaller shoulders, the Little Madlugger features adjustable straps and a grab handle. Lightweight yet hard-wearing, it\u003cspan class=\"s1\"\u003e’\u003c\/span\u003es built for park trips, nursery days, and everything in between. Available in Blue, Blush, and Sage, this bag is finished with a premium woven brand label and is made from 100% GRS Certified Recycled 900D polyester.\u003c\/p\u003e","brand":"Madlug","offers":[{"title":"Default Title","offer_id":55511406805368,"sku":"LML03","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/6860\/files\/LittleMadlugger_Blush_FRONT_1.jpg?v=1774727955"}],"url":"https:\/\/www.madlug.com\/collections\/primary-school-bags.oembed","provider":"Madlug","version":"1.0","type":"link"}