The #1 UK bag brand that helps you give dignity to children in care. Life Goes Inside™
The #1 UK bag brand that helps you give dignity to children in care. Life Goes Inside™

Light Grey Backpack

£ 29.99 GBP

The Classic Backpack is the bag that started the movement.  It is designed in Belfast and styled to meet your travel needs along with really helping you stand out as someone who cares.  The light grey backpack is your perfect everyday backpack for shopping, travel, school, college, university, hiking and commuting every day to the office. 

With every bag you purchase, a pack-away travel bag will be given to a child in care. 

One size fits all. 
Capacity: 25 litres.

600D Durable Fabric.

Black BackpackNavy BackpackGrey BackpackGreen BackpackRed BackpackMustard BackpackAirforce Blue BackpackBlue Backpack Burgundy BackpackForest Green BackpackMint BackpackPink BackpackCoral Backpack

Zippered pocket for essentials.
Iconic printed logo.
Paracord zip pulls.


Helping you give dignity to children in care.

Many health trusts / local authorities don’t provide suitcases. So more often than not, children in care put all their worldly belongings in a bin bag as they move from one place to the next. We believe that no child should carry their life in a bin bag.

Child in care with their belongings in a bin bag
This breaks our heart and we understand it breaks yours too.  That's why we have created Madlug.  An award winning bag brand that empowers you to make a difference.  Here's how it works. With every bag you purchase, one will be given to a child in care.

The cost of every bag in our shop covers: a free pack-away bag for a child in care and the item you choose.  We worked with Care experienced young people and Health Trusts / Local Authorities to develop a giving bag that is centred around the needs of children in care.

The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity.
Buy now, so you can stop children having their belongings moved in bin bags and start feeling great knowing that you have given dignity to a child in care.



20,000+  Pack-away travel bags have been given to children in care since 2015



The Good Market Logo Buy Social at MadlugMadlug is a certified social enterprise


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