Tell The World
Backing children in care.
We’re asking all our customers to send a message backing the value, worth and dignity of children in care.
How it works
Wherever you are in the world, turn your back and a take a photo wearing your Madlug bag.
Then share it on social media with
To every child in care, we've got your back #ValueWorthDignity.
Let’s do this together to let children in care know they’re not alone.