Dear Madluggers,

This Black Friday, we’re flipping the script on traditional shopping. Instead of giving discounts, we're inviting you to make an extra special difference with your purchase.

At Madlug, we strongly believe that the Christmas season should be about giving, and our latest initiative allows you to do just that.

Pre-orders are now open for our limited-edition Classic Backpacks (see here for more info).

These bags proudly showcase Madlug’s iconic branding and come in four stylish colours: mustard, grey, black, and airforce blue.

So, what sets them apart?

Each backpack is individually numbered with ‘3,’ ‘5,’ or ‘10,’ signifying the number of pack-away bags given to children in care.

Many of you who have followed us for a while may know that there are currently over 100,000 children in care across the UK and Ireland. Most move their belongings in black bin bags and plastic shopping bags, losing their dignity in the process.

We're determined to change that narrative and hope this initiative can help us reach our goal of giving 100,000 pack-away travel bags to children in care across the UK and Ireland by April 2024.

There are only a limited number of these bags available and we expect them to be popular Christmas gifts, so if you want one, you’ll have to be quick!

To place your pre-order, please click here.

Thank you for making a difference.

The Madlug Team

Join the cause: Buy one, wear one, help more