With every bag you purchase, a pack-away travel bag will be given to a child in care.
With every bag you purchase, a pack-away travel bag will be given to a child in care.

Don't waste this opportunity to give dignity to a child.

With every bag you purchase, a pack-away travel bag will be given to a child in care.

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The Classic Backpack

Helping You Give Dignity To Children in Care

Why children in care?

There are over 90,000 children in care in the UK and Ireland with one child entering the care system every 15 minutes. Most transport their worldly belongings in plastic bin bags or plastic shopping bags, losing their dignity in the process.

The Solution

We believe that no child should carry their life in a bin bag or plastic shopping bag. Life Goes Inside™

That’s why we created Madlug.

We operate under a ‘buy one, give one’ model, which means that with every Madlug bag you purchase, a pack-away travel bag will be given to a child in care.

The Roll-Top Backpack

Stories like these are why we exist

“Health Trusts don’t provide suitcases. Sometimes foster carers loan us a suitcase but more often our belongings are moved in black plastic bin bags and we lose our dignity”.  Care Experienced Young Person

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Shop Junior Classics

Shop Mini Classics

Shop School Bags with Drink Bottle Pockets

Are you ready to get involved?

Over 25,000 people have already chosen Madlug. Follow the steps bellow to join the movement and play your part in making a difference. No child should carry their life in a bin bag or plastic shopping bag.

You don't need a new bag yet.

We understand that you want to help a child in care but already own at least one Madlug bag or have another branded bag which doesn't need replaced.

A great way to continue to help children in care is to either donate a bag, sign up to a monthly subscription or gift a bag on behalf of a friend.

100% Committed To Our Cause

We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.

As Featured In

Our Blog

Everything you need to know about Madlug Your Business

Everything you need to know about Madlug Your Business

If you follow us on Facebook, Instagram, or Twitter, or you subscribe to the Madlug newsletter, you may have heard us talking about Madlug Your Business.


As a lot of you will know, Madlug is our consumer brand and an award-winning bag brand that stands for ‘make a difference luggage’. Why? Because for every bag sold, another is given to a child in care. You can find out more about our story here.

June 13, 2021
Top Tips for Packing Your Hiking Backpack

Top Tips for Packing Your Hiking Backpack

Do you struggle to know how to pack your backpack and what you should pack for your days trekking in the hills?  For this blog post, we asked our friends at TrekNI to give us help with this. Read TrekNi's Kelly Hargie on for her top tips for packing your hiking backpack!
June 04, 2021
Making a positive social impact for your business

Making a positive social impact for your business

To grow and thrive, companies rely on the roles of employees, consumers, and their communities. So why limit the focus solely to money-making?

May 17, 2021