Good bags
that do good

Your purchase gives dignity
to a child in care.

Opportunity to help

Most children in care have their belongings moved in black plastic bin bags.

Be part of the solution

With every bag you buy, a pack-away travel bag goes to a child in care.

Love your bag

Wear your bag and feel great knowing that you have given dignity to a child in care.

The Madlug™ Movement

Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm.

He was heartbroken when he learned that most children in care have their belongings moved in a bin bag.

In that moment, Dave set out to do something about it and came up with our ‘Buy one, Wear one, Help one’ approach.

With every bag purchased, a pack-away travel bag goes to a child in care.

Your purchase makes a difference

Thanks to customers like you we will give 125,000 pack away travel bags to children in care across the UK and Ireland by June 2025.

Buy One

Select a style and colour to suit your everyday travel needs.

Wear One

Show love without words and feel great knowing you are part of the solution.

Help One

With your bag purchase, a pack-away travel bag goes to a child in care.