Helping Children in Care Carry Their Lives with Dignity
Why children in care?
Health Trusts don’t provide suitcases. So more often than not, children in care put all their worldly belongings in a bin bag as they move from one place to the next.
We’re proud to say that we are an award-winning brand. Every item with the Madlug tag is made to the highest quality and every item in our shop makes a difference.
How we help
The cost of every bag in our shop covers: a free bag for a child in care and the item you choose. We worked with Care experienced young people and Health Trusts to develop a giving bag that is centred around the needs of children in care.
Our giving bag
The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag is labeled that says “You are incredible” to remind every child that they have value, worth and dignity.
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100% Committed To Our Mission
We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.