Buy one, give one: With every bag you purchase, a pack-away travel bag will be given to a child in care.
Buy one, give one: With every bag you purchase, a pack-away travel bag will be given to a child in care.

Don't waste this opportunity.

At Madlug we understand that you are the kind of person who loves to buy social and know that you have helped a child in care.

The Classic Backpack

The Roll-Top Backpack

Helping You Give Dignity To Children in Care

Why children in care?

There are over 90,000 children in care in the UK and Ireland with one child entering the care system every 15 minutes. Most transport their worldly belongings in plastic bin bags or plastic shopping bags, losing their dignity in the process.

The Solution

We believe that no child should carry their life in a bin bag or plastic shopping bag. Life Goes Inside™

That’s why we created Madlug.

We operate under a ‘buy one, give one’ model, which means that with every Madlug bag you purchase, a pack-away travel bag will be given to a child in care.

Shop Madlug Kids

Shop School Bags with Drink Bottle Pockets

Stories like these are why we exist

“Health Trusts don’t provide suitcases. Sometimes foster carers loan us a suitcase but more often our belongings are moved in black plastic bin bags and we lose our dignity”.  Care Experienced Young Person

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Are you ready to get involved?

Over 25,000 people have already chosen Madlug. Follow the steps bellow to join the movement and play your part in making a difference. No child should carry their life in a bin bag or plastic shopping bag.

You don't need a new bag yet.

We understand that you want to help a child in care but already own at least one Madlug bag or have another branded bag which doesn't need replaced.

A great way to continue to help children in care is to either donate a bag, sign up to a monthly subscription or gift a bag on behalf of a friend.

100% Committed To Our Cause

We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.

As Featured In

Our Blog

LOVE WITHOUT LIMITS | A conversation with Jo Irvine from VOYPIC

LOVE WITHOUT LIMITS | A conversation with Jo Irvine from VOYPIC

As part of our Love Without Limits Campaign that we are running in the lead up to Care Day 2021, we wanted to talk to different organisations who champion and support the incredible children in care. VOYPIC is the charity for children and young people with a lived experience of care in Northern Ireland.

February 18, 2021
LOVE WITHOUT LIMITS | A Conversation with Vic Langer, CEO at Become

LOVE WITHOUT LIMITS | A Conversation with Vic Langer, CEO at Become

As part of our Love Without Limits Campaign that we are running in the lead up to Care Day 2021, we wanted to talk to different organisations who campaign and support the incredible children in care. Become is a charity based in England that supports children in care and care leavers. 

February 16, 2021
HAPPY NEW YEAR

HAPPY NEW YEAR

In a normal year, we would be reflecting upon and giving thanks for the standout moments of the previous twelve months. We would highlight the various events and social media mentions that help champion the Madlug cause to act on behalf of children moving through the care system. However, 2020 has been, as we all know only too well, far from a normal year.
January 01, 2021