Don't miss this opportunity to give dignity to a child.

With every bag you purchase, a pack-away travel bag will be given to a child in care.

Helping you give dignity to children in care

Why Children in care?

There are over 90,000 children in care in the UK and Ireland with one child entering the care system every 15 minutes. Most transport their worldly belongings in plastic bin bags or plastic shopping bags, losing their dignity in the process.

The solution

We believe that no child should carry their life in a bin bag or plastic shopping bag.

That’s why we created Madlug.

We operate under a ‘buy one, give one’ model, which means that with every Madlug bag you purchase, a pack-away travel bag will be given to a child in care.

Are you ready to join the movement?

Over 50,000 people have already chosen Madlug. Follow the steps bellow to join the movement and play your part in making a difference. No child should carry their life in a bin bag or plastic shopping bag.

Award Winning

100% Committed To Our Mission

We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.