Helping Children in Care
Since 2015
Free UK & ROI Standard Shipping
on orders £60+
Christmas Delivery
on all orders placed by 18th Dec
Great news! You still have time to place your orders in time for Christmas

Buy one Give one. With every bag you purchase, one will be given to a child in care.

We've Got Your Backpack

Helping Children in Care Carry Their Lives with Dignity

Why children in care?

Health Trusts don’t provide suitcases. So more often than not, children in care put all their worldly belongings in a bin bag as they move from one place to the next. 

Award-Winning

We’re proud to say that we are an award-winning brand. Every item with the Madlug tag is made to the highest quality and every item in our shop makes a difference.

100% Committed To Our Mission

We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.

As Featured In

Our Instagram