The #1 UK bag brand that helps you give dignity to children in care. Life Goes Inside™
The #1 UK bag brand that helps you give dignity to children in care. Life Goes Inside™

40,000 children enter the UK care system every year, many have their belongings moved in black plastic bin bags or plastic shopping bags.

The Classic Backpack

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Light Grey Backpack

£ 29.99 GBP

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Magenta Backpack

£ 29.99 GBP

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Mint Backpack

£ 29.99 GBP

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Blue Backpack

£ 29.99 GBP

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Green Backpack

£ 29.99 GBP

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Grey Backpack

£ 29.99 GBP

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Navy Backpack

£ 29.99 GBP

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Pink Backpack

£ 29.99 GBP

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Black Backpack

£ 29.99 GBP

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Forest Green Backpack

£ 29.99 GBP

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Burgundy Backpack

£ 29.99 GBP

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Coral Orange Backpack

£ 29.99 GBP

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Mustard Yellow Backpack

£ 29.99 GBP

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Red Backpack

£ 29.99 GBP

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Airforce Blue Backpack

£ 29.99 GBP

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Teal Backpack

£ 29.99 GBP

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Yellow Backpack

£ 29.99 GBP

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Red School Bag

£ 34.99 GBP

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Helping You Give Dignity To Children in Care

Why children in care?

Many health trusts / local authorities don’t provide suitcases. So more often than not, children in care put all their worldly belongings in a bin bag as they move from one place to the next. We believe that no child should carry their life in a bin bag.

How you help

This breaks our heart and we understand it breaks yours too.  That's why we have created Madlug.  An award winning bag brand that empowers you to make a difference.  Here's how it works.  With every bag you purchase, one will be given to a child in care.

Shop now, feel great and help a child

100% Committed To Our Cause

We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.

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