Helping Children in Care Carry Their Lives with Dignity
Why children in care?
Many health trusts / local authorities don’t provide suitcases. So more often than not, children in care put all their worldly belongings in a bin bag as they move from one place to the next.
We’re proud to say that we are an award-winning brand. Every item with the Madlug tag is made to the highest quality and every item in our shop makes a difference.
How we help
The cost of every bag in our shop covers: a free bag for a child in care and the item you choose. We worked with Care experienced young people and Health Trusts to develop a giving bag that is centred around the needs of children in care.
Our giving bag
The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag is labeled that says “You are incredible” to remind every child that they have value, worth and dignity.
100% Committed To Our Mission
We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.