Buy one, give one: With every bag you purchase, a pack-away travel bag will be given to a child in care.
Buy one, give one: With every bag you purchase, a pack-away travel bag will be given to a child in care.

Don't waste this opportunity to give dignity to a child.

With every bag you purchase, a pack-away travel bag will be given to a child in care.

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The Classic Backpack

Helping You Give Dignity To Children in Care

Why children in care?

There are over 90,000 children in care in the UK and Ireland with one child entering the care system every 15 minutes. Most transport their worldly belongings in plastic bin bags or plastic shopping bags, losing their dignity in the process.

The Solution

We believe that no child should carry their life in a bin bag or plastic shopping bag. Life Goes Inside™

That’s why we created Madlug.

We operate under a ‘buy one, give one’ model, which means that with every Madlug bag you purchase, a pack-away travel bag will be given to a child in care.

The Roll-Top Backpack

Stories like these are why we exist

“Health Trusts don’t provide suitcases. Sometimes foster carers loan us a suitcase but more often our belongings are moved in black plastic bin bags and we lose our dignity”.  Care Experienced Young Person

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New Madlug Minis

Shop Madlug Kids

Shop School Bags with Drink Bottle Pockets

Are you ready to get involved?

Over 25,000 people have already chosen Madlug. Follow the steps bellow to join the movement and play your part in making a difference. No child should carry their life in a bin bag or plastic shopping bag.

You don't need a new bag yet.

We understand that you want to help a child in care but already own at least one Madlug bag or have another branded bag which doesn't need replaced.

A great way to continue to help children in care is to either donate a bag, sign up to a monthly subscription or gift a bag on behalf of a friend.

100% Committed To Our Cause

We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.

As Featured In

Our Blog

Staycation destinations for every type of traveller

Staycation destinations for every type of traveller

Staycationing has become an increasingly popular, largely fuelled by Brexit, the climate change crisis, and, more recently, international travel restrictions as a result of the coronavirus pandemic. In this post, we share some of our favourite staycation spots across the UK and Ireland for travellers of all types.
April 05, 2021
Join the Madlug Movement

Join the Madlug Movement

Now, more than ever, we want children and young people in care to know that they are deserving of value, worth and dignity. We invite you to join us in this movement. We cannot do it without your help.
March 28, 2021
5 things you can do to boost your wellbeing

5 things you can do to boost your wellbeing

Rest assured that it’s completely natural to experience new emotions during periods of change, but it’s vital that we take steps to look after our health and wellbeing as a result. Here are some of the things we have been doing at Madlug HQ to boost our wellbeing during lockdown!
March 20, 2021