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The Madlug movement started with one product: the Classic Backpack — a versatile bag for everyday use. It’s perfect for everything from school and college, to shopping and travelling.
This bag has a 20-litre capacity, providing plenty of room for all your belongings. Plus, there’s an extra front pocket for easy organisation. The Classic Backpack comes in 15 vibrant colours.
Part of our Backpack collection.
- Product Info
- Delivery / Returns
- Our Mission Video
- Social Impact
- One size fits all.
- Capacity: 20 litres.
- 600D Durable Fabric.
- Zippered pocket for essentials.
- Iconic printed logo.
- Paracord zip pulls.
FREE UK Delivery (over £75)
Standard Shipping (5-7 business days after dispatch)
Royal Mail 1st Class: £4.99
(1-3 business days after dispatch)
Royal Mail 1st Class Signed For: £5.99
(1-3 business days after dispatch)
DHL Express (UK) also available.
We ship to Republic of Ireland, Europe, and the Rest of the World. Find out full delivery and returns information.
Do your products come with a warranty?
All our bags, apparel, accessories and merchandise come with a one-year warranty.
What is covered under warranty?
This warranty covers only manufacturing defects and does not cover any damage caused by misuse (such as transportation of unusual items), neglect, accidents, abrasion, exposure to extreme temperatures, solvents, acids, water, normal wear and tear or transport damage (by airlines, for example).
Incidental and consequential damages are not covered by this warranty, nor are labor charges or damages attributable to work performed by anyone other than Madlug.
Any repair or replacement, covered by our warranty, will be at our expense, including any costs required to return the repaired or replacement Product back to you. If the Product needs replacing but is no longer available, we will substitute your original Product for a comparable Madlug Product.
How do I file a warranty claim?
If you wish to file a warranty claim please get in touch with us at firstname.lastname@example.org and include a copy of your proof of purchase in the email, the name of the product and a description of the problem. At Madlug, we throughly check our backpacks to ensure they meet our high standards. If however, a problem does occur that is caused by a manufacturing defect in the material, or the workmanship, we will in our discretion, fix or replace the product in accordance with the warranty terms and conditions.
How many bags have been donated?
To date over 70,000 bags have been donated with a further 10,000 bags in production and they will be fully distributed throughout 2023.
What bag do the children get?
The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity.
How do you give the donated bags?
In 2022 alone, we donated over 12,000 pack-away travel bags across the UK and Ireland. These go to social workers in local authorities and foster carers, as well as directly to young people and their families.
How do you decide where the bags go?
Bags are donated at our own discretion according to where there is a need for them. We partner with various local authorities largely across the UK and Ireland, seeking out new partnerships through word of mouth.
100% Committed to our cause.
We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.
Read more on our social impact here
- ESEilish S.Verified BuyerReviewingForest Green BackpackI recommend this productProduct Standouts Good Storage Size, Great Cause, Easily Adjustable, Great GiftRated 5 out of 5 stars23 hours agoLeo’s Rucksack
For my grandson- he loves it!!MMadlug4 minutes ago
Glad to hear it :) Thanks for your purchase and supporting Madlug!
- EWEmily W.Verified BuyerReviewingMustard Yellow BackpackI recommend this productProduct Standouts Great Colours, Functionality, Good Storage Size, Versatile, Iconic BrandingRated 5 out of 5 stars5 days agoLovely bag
Really pleased with my new backpack, fits more items in than I expected. I’ve had lots of compliments and opportunities to tell people about the Madlug message. Keep up the excellent work supporting care experienced young people and children!MMadlug4 days ago
Thank for so much Emily! It's very encouraging to hear from people supporting and sharing about the Madlug mission.
- ARAlison R.Verified BuyerReviewingBlack BackpackI recommend this productProduct Standouts High Quality , Great CauseRated 5 out of 5 stars3 weeks agoGreat for school
Great for my daughters school bag. Good size for normal daily stuff she needs, like books, lunch box and water bottle
- CBClaire B.Verified BuyerReviewingMustard Yellow BackpackI recommend this productProduct Standouts Great Colours, Great Cause, Good Storage Size, Great Gift, High QualityRated 5 out of 5 stars4 weeks agoOff to Australia
Love the bag - it’s a gift for my sister who lives in Australia
- TLTori L.Verified BuyerReviewingTeal Green BackpackI recommend this productProduct Standouts Functionality, Great Cause, Good Storage Size, Great Colours, High QualityRated 5 out of 5 stars1 month agoExcellent
Wonderful cause, quality product, great value…