Our Social Impact
For the past 10 years, Madlug has seen remarkable growth as a business, translating into significant social impact.
Giving Back:
- Bags Donated: Through the Madlug Foundation in the UK and Ireland, over 130,000 giving bags have been donated, with a financial value of £10 each, totalling over £1.3 million.
- Promoting Children in Care: Madlug promotes the message that children in care are incredible through various channels such as social media, networks, conferences, podcasts, organic PR, and awards, reaching over 1 million people.
Creating Opportunities:
- Jobs: Madlug has grown its team made up of full time and part-time opportunities. Alongside our staff we have provided a number of work experience opportunities for care experienced young people .
Certifications:
- B Corp Certification: Madlug holds the B Corp Certification, showcasing its commitment to high standards of performance, accountability, and transparency across various aspects of its operations.
- People and Planet First Verified Social Enterprise Certification: This global verification highlights Madlug's dedication to prioritising purpose, people, and the planet over profit in its decisions.
Inspiring Change:
- Foster Care: Madlug has inspired families to sign up as foster carers. We have received emails from individuals sharing how our movement has motivated them to foster.
- Social Work Training: Madlug is utilised in social work training programs across the UK as an example that no child should have to carry their life in a bin bag.
Events and Initiatives:
- Conference: In 2023, Madlug hosted its first conference aimed at equipping social workers, foster carers, and children's social care leaders.
- Madlug Foundation: The Madlug Foundation was established as the charity arm of Madlug™, with a mission to raise awareness about the value, worth, and dignity of every child in care.
Join Madlug in our mission to ensure that every child in care is treated with #ValueWorthDignity and to spread the message that they are truly incredible!
Make a Difference.
Most children in care have their belongings moved in black bin bags. This reinforces their feeling of being worthless. With every bag your buy, a pack-away travel bag goes to a child in care. Because no child should carry their life in a bin bag.










