The Classic Backpack

Versatile, vibrant and comfortable, our Belfast designed original backpacks are one of a kind. Be empowered by extending the hand of kindness to those who need it most with our ‘Buy one Give one’ approach. Every purchase allowing you to give children in care validation and purpose as valued human beings, rather than making them feel just as disposable as the black bin bags or plastic shopping bags they are often given to carry their precious belongings from one location to the next. This innovative vision has allowed us to expand the classic backpack range to 17 colours that will certainly brighten up your day as much as the bag a kid in care will receive from your purchase. Help us change the lives of every child in care as we look to the future and continue to make a difference with a MadLug. #LifeGoesInside