SINCE 2015

Virgin loves Madlug

Keep up to date with how our crowdfunding is going as part of the Virgin Voom competition.  Please consider pledging and telling your mates.


July 30, 2017 by Madlug Blog

Lifestyle blog: Christine Jennifer Photography

Having become first acquainted with Dave during Summer Madness, I got in touch about meeting up to discuss Madlug for a project I had been doing called 'A Day in the Life of...' which gave a platform to small business owners to discuss the story behind their business. During this meeting, Dave asked whether I would be up for doing some lifestyle shots of their signature carrier bag, to which I enthusiastically said yes.
May 03, 2017 by Madlug Blog

26.2 Miles for Children In Care

This Bank Holiday Monday I will be taking to the streets of Belfast to run 26.2 miles in aid of Madlug and Home for Good.
April 30, 2017 by Madlug Blog

You are Crucial

How do you start a movement without people who care? How do you make people feel valued if there's no one there saying it and showing it? How do you give a bag if no one is willing to buy a bag? You don't! People are what makes Madlug awesome!
April 11, 2017 by Madlug Blog

WORTH | Young people in poverty

Children living in the poorest areas are at least ten times more likely to be taken into care or put on a child protection plan than those from the wealthiest areas, a study finds.
March 28, 2017 by Madlug Blog

(Don't) Imagine

It seems to be that Spring has finally arrived to Northern Ireland! I’m sure that some of us have been feeling the sudden burst of inspiration to book a Spanish holiday at the sheer sight and warmth of the sun. But as I was walking today and enjoying the nice weather, I thought to myself ‘Imagine if I was carrying a black bin bag today?
March 15, 2017 by Madlug Blog

Madlug Stories: Dignity, not Bin Bags

During the summer I was a senior counselor at a camp in America for underprivileged kids. Some of the children came from poor families, and some were growing up in the care system.
March 01, 2017 by Madlug Blog

Why Buy Social?

Here’s something I learnt that I want to pass onto you…

Last week I attended the Social Enterprise Conference 2017. This conference brought together local social enterprise companies, along with politicians and leading corporate businesses to push the agenda on the importance of social value and the prominence of social enterprise businesses.

February 15, 2017 by Madlug Blog

Madlug Stories: From a Social worker

We want to share a good news story with you. We received this message from a social worker. He goes on to talk about the truth, that because of the bags you provided, one less young person carried their bags in a black bin bag. Here a transcript of the message:
February 01, 2017 by Madlug Blog
Madlug Stories: From Care Kid to Olympic Star

Madlug Stories: From Care Kid to Olympic Star

Kriss Akabusi is known for his ready, larger-than-life laugh as well as his prowess on the athletics track. But he's also a man who sees himself as shaped by his upbringing in a children's home.
January 18, 2017 by Madlug Blog