At Madlug, we operate under a ‘buy one, give one, wear one’ model, which means that with every Madlug bag you purchase, a pack-away travel bag will be given to a child in care.

One of the questions we often get asked is what the process is for donating bags to children and young people in care once you have purchased a backpack. With this in mind, we thought it might be useful to write a blog post explaining exactly what happens from customer purchase to a pack-away travel bag landing in the hands of a child or young person moving through the care system.

Each month, we set aside all allocated funds which are then transferred quarterly into the Madlug Foundation, the charity foundation of Madlug where we do our giving from.

We then place an order for pack-away travel (or giving) bags – usually a minimum of 6,000 at a time. From placing the order to shipment landing in Northern Ireland usually takes around four months.

The giving bags are then distributed to various local authorities, trusts and foster carers across the UK – most of whom have contacted us asking for bags.

Who we send bags to first depends on various factors including who is most in need, how many young people the organisation or individual has in their care, and when the young person is moving.

That being said, we do our best to ensure bags are distributed to everyone on the list in keeping with our mission to distribute 90,000 pack-away travel bags to children in care across the UK and Ireland by April 2024.

Because no child should carry their life in a bin bag.

If you are a foster carer looking after a child or young person on a short-term basis, or you work with a local authority or trust and have a need for pack-away bags, please contact us at for more information.

May 18, 2022 — Emma Gibbins

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