Madlug Blog
Where does your giving go?
Imagine being ten years old. You’re told you have twenty minutes to pack up your entire life. Your favourite stuffed animal, your only photo of your mum, your school books, everything you own.
Now imagine being handed a black bin bag to put it all in.
For thousands of children in the care system, this isn't a "what if." It is their reality. Every single day, children are moved between homes with their world packed into a bin bag. The message it sends is loud and clear: Your belongings are disposable. You are just passing through.
At Madlug, we believe no child should carry their life in a bin bag. We believe every child deserves dignity. We aren’t just a bag company; we’re a movement. Our "Buy One, Wear One, Help One" model is a simple way for you to turn an everyday purchase into a gift.
So What Happens When You Buy a Bag?
We get this question a lot and here’s how it works…
Every month, we track how many bags were purchased and set aside the funds allocated for pack-away travel bags.
Every quarter, those funds are transferred to the Madlug Foundation - our charity arm where the giving happens.
We place an order for our specially designed pack-away travel bags and when they arrive they are distributed to local authorities, residential homes, police & custody services, charities and foster carers (most of whom have already reached out asking for support).
We prioritise giving based on urgency, need, and timing, but we aim to reach every child on the list.
Our mission is ambitious: we want to ensure no child carries their life in a bin bag. Whether you’re a traveller, a student, or a parent, when you wear a Madlug, you’re telling a child in care that they are worth so much more than a bin bag.
Ready to make a difference?
