Make a Difference.
With every school bag you buy, we donate a pack-away travel bag to a child in care. This means you're not just helping your child succeed in school, you're also helping to make a difference in the life of another child.
The Best Way To Start Your School Day
School bags are an essential part of every child's life. They carry all the supplies they need to succeed. Shop school bags and backpacks designed to last. Choose your favourite colour and style—from our school bag, backpacks, and a variety of roll-tops. All are feature rich, comfortable, and water-resistant.
Durable & Comfortable
The Madlug School Bag
The backpack built to last. 20-litre capacity for those lever arch files. Easy grab handle, and handy mesh side-pockets for your drinks bottle.
Pick Your Favourite Colour
The Classic Backpack
A 20-litre capacity bag giving plenty of room for all your school essentials. Plus, there’s an extra front pocket for easy organisation. Pick from 15 vibrant colours—there's one for everyone.
Fun, Sturdy & Stylish
Junior & Mini Classics
Smaller versions of our Classic Backpack. These kids' bags are easy to wipe clean and come in a variety of vibrant colours that kids will love.
Collaboration
Horrid Henry x Madlug
Get ready for your next school term with this exclusive Madlug X Horrid Henry backpack that sees Henry add his mischievous stamp to the iconic Madlug logo.
The Best Seller
Mustard Roll-Top Backpack
Our Roll-Top Backpack. In Mustard. It's our best seller — every year! 16-litre capacity, water-resistant, with a cool roll-top and clip closure.
The lighter option
Organic Tote Bags
Prefer a shoulder bag style for school or college? Take your essentials with you in our organic cotton canvas tote bag. 10-litre capacity with a long 67cm handle. Available in 7 colours.
Customer reviews
Customer reviews
Love This Company
Bought for my daughter who loves it!
Customer reviews
Perfect School Bag
My socially-conscious daughter much prefers to have a schoolbag with some meaning, and I love it too as it does the job well!
Customer reviews
Perfect Size For School PE Kit
Bought this for my daughter as she’d been using carrier bags for her PE kit and thought she needed something a bit more substantial,
Customer reviews
Brilliant Customer Service
My daughter loves this school bag and I’ve had great customer service from Madlug
