Buy a bag, give a bag to a child in care

Every purchase gives dignity to children in care

Shop & Give

No child should carry their life in a bin bag. Yet in the UK, thousands of children in care do losing their dignity every time they move.

This breaks our heart and we understand it breaks yours too. That's why we have created Madlug. An award winning bag brand that helps you to give dignity to children in care.

Buy One | Wear One | Help One

With every bag you buy, a pack-away travel bag goes to a child in care. Restoring the dignity they deserve.

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Classic Backpack

Helping you give dignity to children in care.

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Classic Roll-Tops

3 Steps to help a child

Follow these three steps to get involved and be part of the solution.

Pick A Bag

Select a style and colour to suit your everyday travel needs.

Check Out

Wear your bag with pride knowing that you are part of the solution.

We Give One

With your bag purchase, a pack-away travel bag goes to a child in care.

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Travel & Luggage

"My Madlug for commuting, because I choose to support children in care"

Join the movement