More Than a Tick Box: Our Journey with GRAHAM

At Madlug, our mission is to end this bin bag injustice. For every bag purchased, a pack-away travel bag is given to a child in care for free, so that they can move with dignity. When GRAHAM heard this, they wanted to get involved. 

Turning "Business as Usual" into Social Value

Like any large business, GRAHAM needs hundreds of backpacks every year for their team. By making the switch to Madlug in July 2018, they turned a routine IT requirement into a way to embed real social value into their operations.

As Helen puts it:

"Each bag represents more than functionality; it reflects a commitment to making a positive impact. By choosing Madlug, this routine business need became an opportunity to embed social value into everyday operations."

"Sustainability and social value aren’t just about large-scale projects—they’re about the choices we make every day and the partnerships that turn those choices into meaningful change."

What makes this partnership so special is its longevity and sustainability. Since we started working together, GRAHAM has purchased 2,050 bags. With another 400 already planned for 2026, that’s nearly 2,500 children whose lives will be impacted by the gift of a pack-away travel bag.

Every time a GRAHAM colleague heads to a site or an office with their Madlug bag, they carry a powerful reminder that when businesses align their decisions with social change, they can genuinely change lives.

We’re incredibly proud to partner with GRAHAM, and look toward 2026 and beyond. Together, we’re making a difference!