New t-shirt launched in collaboration with CHUS
We are delighted to announce an exciting product collaboration between Madlug and Chilworth House Upper School (CHUS) is now available to purchase.
The CHUS x Madlug Tee Project brought together a group of young people, teachers, Spires residential staff, and industry professionals to create a unique and inspiring t-shirt.
The t-shirt was designed by incredible young people at CHUS, a special education school in Oxfordshire, England that provides vital social and emotional support for children and young people who have faced exclusion in their education.
The young people, together with their teachers and Spires residential staff, took a trip to The Foundling Museum in London, where they visited a pop-up design studio.
During their time at the museum, they had the opportunity to gain valuable insights into the world of design and learn from illustrator and designer, Lucy Freeth from House of Fandango, who has worked on designs for the likes of Nike, Disney, and Horrid Henry.
Taking inspiration from Lucy’s workshop, the young people set out to design images that would represent each student from CHUS.
Inspiration for their designs also came from the thought-provoking exhibition, ‘Superman was a foundling’, curated by Lemn Sissay OBE.
“The CHUS x Madlug project stands as a testament to the profound impact creativity can have on young minds,” says George O’Shaughnessy, co-founder of Populate Co-operative, who helped to facilitate this project. “By nurturing creativity in young people, we empower them with invaluable skills for the future.
“The power of self-expression through creativity fosters a strong sense of self-identity and self-worth in young people, leading to increased confidence and resilience. It also equips them with the tools to navigate the challenges of adolescence, improving their overall wellbeing and happiness.”
“We are incredibly proud of the young individuals who took part in this project. Their dedication, creativity, and ability to express themselves through their designs are truly inspiring.”
“At Madlug, we believe every child and young person is incredible and has huge value and worth,” says Dave Linton, founder of Madlug. “With each purchase, you support our mission of making a difference by ensuring they carry their belongings with dignity."
This collaboration was made possible thanks to Populate Co-operative, Novel Entertainment, The Foundling Museum, and the incredible young people at CHUS. 100% of the profits from this product go to helping children and young people in care.
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