Ready to enter 2024 with a new bag and the knowledge you’ve made a difference to a child in care? Start the new year with a Madlug. To help you narrow down your choice, our team has shared their top picks that blend fashion, functionality, and a commitment to making a positive change. 

Dave's Top Pick: Duffel Bag

"My favourite bag is the Duffel Bag. It's my go-to gym bag along and my go-to for a hotel overnight.”

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Katie's Top Pick: Laptop Roll-Top Backpack

"It's the Laptop Roll Top Backpack for me. It fits everything I need in it for work or travel, and the laptop sleeve and water bottle holder are so handy. It makes travelling so much easier.”

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Ian's Top Pick: Urban Roll-Top Backpack

Urban Roll-Top Backpack


"I decided to take my Olive Green Urban Roll-Top Backpack Christmas shopping as it has mountains of room and is a perfect shopping companion. Here it is at London's Leadenhall Market."

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Nicola's Top Pick: Roll-Top Backpack

“My favourite bag is the Olive Green Roll-Top Backpack. It goes with everything, and it’s the perfect size for everything I need without being too big.”

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Alice's Top Pick: Sage Mini Roll-Top Backpack

“The Sage Mini Roll-Top Backpack is my top pick. I love it for festivals and days out.”

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Emma's Top Pick: ECO Roll-Top Backpack

"One of my goals for 2024 is to be more conscious of my impact on the environment, and I love that the ECO Roll-Top Backpack is made from recycled plastic bottles. I also really like the padded back and base panels, and the padded laptop compartment as I move around a lot for work.”

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This new year, make a choice that not only enhances your style but also contributes to a greater cause. With every bag you buy, we give a pack-away travel bag to a child in care. Because no child should carry their life in a bin bag.

Help us reach our goal to give 100,000 bags to children in care across the UK and Ireland by 2024. Buy a Madlug today.

Emma Gibbins

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