Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm. He was heartbroken when he learned that most children in care have their belongings moved in a bin bag.
In that moment, Dave set out to do something about it. With £480, he started Madlug and came up with our ‘Buy one, Wear one, Help one’ approach. With every bag purchased, a pack-away travel bag goes to a child in care.


Join the Movement and Make a Difference!

We extend a warm invitation to all Childline staff and volunteers to be a part of our powerful movement, making a real difference in the lives of children in need. As a token of our appreciation for your dedication and compassion, we're thrilled to offer you an exclusive 15% discount* on all our products.

How to Claim Your Discount:

Simply click on the link below, start shopping and your 15% discount* will be automatically applied at checkout:


Together, Let's ensure that no child should carry their life in a bin bag!

Thank you.  Your support means the world to us, and we look forward to having you join us on this incredible journey. 


*minimum order spend is £30.  Discount will automatically be added once you click the pay now securely button.