Helping Children in Care
Since 2015
Free UK & ROI Standard Shipping
on orders £60+
Christmas Delivery
on all orders placed by 18th Dec
Great news! You still have time to place your orders in time for Christmas

Where your money goes.

Help us give away 30,000 bags to children in care by July 2019.


The cost of every bag in our shop covers: a free bag for a child in care, the item you choose, plus free postage (for orders over £30 in UK and Ireland). We worked with Care experienced young people and Health Trusts to develop a giving bag that is centred around the needs of children in care.

The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity.


Request free bags

If you are a care experienced young person, a foster carer or you're working with children in care just complete and submit the request form by following the relevant link below.

Important update

At Madlug our mission is to help every child in care travel with dignity. One of the ways we do this is through providing free Giving Bags. In the last week, we have received 1000+ requests for these Giving Bags. As we are a buy one give one business model we are dependant on sales to enable giving. Currently, the demand for Giving Bags is outstripping our ability to fulfil. We have therefore had to temporarily close the request forms. We would ask you to be patient and understanding as we manage this. 

How you can help 

If you are in a position to buy a Madlug bag or gift a Giving Bag we would ask you to consider this. We would also ask you to consider asking friends, family, trusts, local authorities and organisations who would be able to do the same.  

In an emergency

If you have a child who will be moving in an emergency situation please email the details to We always endeavour to prioritise these emergency moves but in the current circumstances, we ask for your understanding and patience. 

Young Person  Social Worker/Agency/LA  Foster Carer