We Are Madlug

A movement of Madluggers committed to empowering and restoring dignity to children in care.

The Madlug Movement

 Madlug was founded in 2015 by Dave Linton. He was heartbroken when he learned that most children in care have their belongings moved in a bin bag.

In that moment, Dave set out to do something about it and came up with our ‘Buy one, Wear one, Help one’ approach. With every bag you buy, a pack-away travel bag goes to a child in care.

The Madlugger Community

At Madlug, we understand the power of community in creating meaningful change. Our passionate Madluggers carry their lives in Madlug-branded bags, standing alongside children in care and ensuring they're treated with value, worth and dignity.

Buy One | Wear One | Help One