How You Can Help
Follow these three steps to get involved and be part of the solution.
The Injustice of Bin Bags
Every day, children in care across the UK carry their lives in bin bags, stripping them of the dignity they deserve. At Madlug, we believe every child deserves dignity, and we’re committed to changing this story by ensuring every child has a bag that reflects their worth.
Value | Worth | Dignity
How You Can Make a Difference
At Madlug, every bag you purchase changes the life of a child in care. For every bag sold, we donate a pack-away travel bag, ensuring children in care can carry their belongings with dignity.
By choosing Madlug, you're not just buying a stylish bag; you're making a difference and reflecting the value and worth of each child.
Buy One // Wear One // Help One
Since 2015
135,000+
Pack-away travel bags given across the UK & Ireland
Every Madlug purchase helps a child or young person in care carry their belongings with dignity
Pick A Bag
Select a style and colour to suit your everyday travel needs.
Check Out
Wear your bag with pride knowing that you are part of the solution.
We Give One
With your bag purchase, a pack-away travel bag goes to a child in care.
DONATE A PACK-AWAY
Help Without Buying a Bag
We’re committed to making a difference without adding to waste. While we’d love for you to buy a Madlug™ and carry it with pride, we understand that not everyone needs a new bag. You can still help by donating a pack-away travel bag as a one-time gift or a monthly contribution.
The Madlugger Blog
2025: A Year of Impact
As we pause to reflect on the last year, we are grateful for the amazing community of Madluggers, and very ready for a mince pie and some time to relax.
This year has been one of impact, growth and unforgettable moments, driven by a shared belief that every child and young person in care deserves dignity. Throughout 2025, that belief showed up again and again in classrooms, care settings, festivals, and partnerships.
Week Two at the The Madlug™ Pop Up Experience
The Madlug™ Pop Up Experience: Two Weeks of Impact, Connection & Community (10–21 November)
For two weeks in November, to celebrate national care leavers month, 10 Wellington Place became much more than a pop-up shop. It became a space for learning, listening, storytelling, creativity, and connection, all centred around one message: children and young people in care are incredible.
Why you should gift Madlug bags to you staff
Staff gifting has become increasingly popular over the years and with the festive season fast approaching, you may find yourself asking the question, what can I get my staff? Madlug bags and accessories allow you to give the gift of giving back. With every bag purchased a pack away travel bag goes to a child in care.
Buy One // Wear One // Help One
Because no child should carry their life in a bin bag. Life Goes Inside™
