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The Madlug movement started with one product: the Classic Backpack — a versatile bag for everyday use. It’s perfect for everything from school and college, to shopping and travelling.
This bag has a 20-litre capacity, providing plenty of room for all your belongings. Plus, there’s an extra front pocket for easy organisation. The Classic Backpack comes in 15 vibrant colours.
Part of our Backpack collection.
- Product Info
- Delivery / Returns
- Our Mission Video
- Social Impact
- One size fits all.
- Capacity: 20 litres.
- 600D Durable Fabric.
- Zippered pocket for essentials.
- Iconic printed logo.
- Paracord zip pulls.
FREE UK Delivery (over £75)
Standard Shipping (5-7 business days after dispatch)
Royal Mail 1st Class: £4.99
(1-3 business days after dispatch)
Royal Mail 1st Class Signed For: £5.99
(1-3 business days after dispatch)
DHL Express (UK) also available.
We ship to Republic of Ireland, Europe, and the Rest of the World. Find out full delivery and returns information.
Do your products come with a warranty?
All our bags, apparel, accessories and merchandise come with a one-year warranty.
What is covered under warranty?
This warranty covers only manufacturing defects and does not cover any damage caused by misuse (such as transportation of unusual items), neglect, accidents, abrasion, exposure to extreme temperatures, solvents, acids, water, normal wear and tear or transport damage (by airlines, for example).
Incidental and consequential damages are not covered by this warranty, nor are labor charges or damages attributable to work performed by anyone other than Madlug.
Any repair or replacement, covered by our warranty, will be at our expense, including any costs required to return the repaired or replacement Product back to you. If the Product needs replacing but is no longer available, we will substitute your original Product for a comparable Madlug Product.
How do I file a warranty claim?
If you wish to file a warranty claim please get in touch with us at firstname.lastname@example.org and include a copy of your proof of purchase in the email, the name of the product and a description of the problem. At Madlug, we throughly check our backpacks to ensure they meet our high standards. If however, a problem does occur that is caused by a manufacturing defect in the material, or the workmanship, we will in our discretion, fix or replace the product in accordance with the warranty terms and conditions.
How many bags have been donated?
To date over 70,000 bags have been donated with a further 10,000 bags in production and they will be fully distributed throughout 2023.
What bag do the children get?
The bag itself is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity.
How do you give the donated bags?
In 2022 alone, we donated over 12,000 pack-away travel bags across the UK and Ireland. These go to social workers in local authorities and foster carers, as well as directly to young people and their families.
How do you decide where the bags go?
Bags are donated at our own discretion according to where there is a need for them. We partner with various local authorities largely across the UK and Ireland, seeking out new partnerships through word of mouth.
100% Committed to our cause.
We're a certified social enterprise registered as a "Community Interest Company". This means that you can be assured that 100% of our profits and assets are locked to benefit children in care.
Read more on our social impact here
- AEAlexandra E.Verified BuyerReviewingRed BackpackI recommend this productProduct Standouts Great Colours, Great Cause, Good Storage Size, UniqueRated 4 out of 5 stars4 days agoBrilliant backpack!
Good size and colour. It would be even better if there was an inside sleeve in the main compartment, and the option of a water bottle holder too.
- DODavid O.Verified BuyerReviewingAirforce Blue BackpackI recommend this productProduct Standouts Durable, High Quality , Great Gift, Functionality, Great CauseRated 5 out of 5 stars2 weeks agoExcellent bag, wonderful principles
As with the previous bags I have bought it is well made and arrived on the day promised.
- MNMarie N.Verified BuyerReviewingAirforce Blue BackpackI recommend this productProduct Standouts Great Cause, Good Storage Size, Durable, Great Colours, FunctionalityRated 5 out of 5 stars2 weeks agoFab quality product
We love the backpack. It is an even richer tone than the photo shows. It’s a great size for all the school folders and books. Good sturdy fabric. Had heard of Madlug a couple of years ago and finally got round to trying them this year for school bags. Keep up the good work supporting children.MMadlug1 week ago
Thanks Marie for your feedback and support! Glad you choose Madlug for your new school bags :)
- MNMarie N.Verified BuyerReviewingGrey BackpackI recommend this productProduct Standouts Great Cause, Durable, Good Storage Size, Functionality, High QualityRated 5 out of 5 stars2 weeks agoPerfect school bag
It looks great and is the perfect size for my teenage daughter’s school bag. Good quality material. Really happy with the purchase and the ethos of the company. Will definitely recommend Madlug.
- WMWilda M.Verified BuyerReviewingMagenta BackpackI recommend this productProduct Standouts Great Colours, Great Cause, Functionality, Great Gift, DurableRated 5 out of 5 stars2 weeks agoGreat product
I have decided to buy one for each of my seven grandchildren as they reach school age. I am now on number 4.
I like the bags, they like the bags , and I totally like the ethos of the companyMMadlug2 weeks ago
What a great idea! Glad your grandchildren like the bags :) Thank you for supporting the Madlug movement.